Sergetalks Blog ~ The Official Blog of Serge LeClerc

In following the theme that I have been speaking to: media manipulation of our youth to mass market products through the TV commercial advertisements and the ever increasing use of alcohol by this current generation; let me state quite clearly that as a dirty-down-low drug dealer in the early part of my life, I was most likely more truthful and ethical than the alcohol industry and the TV industry and their corporate business people in their knowing promotion to our youth of a brand of alcohol before they are old enough to drink – well knowing that it is without a doubt the number 1 social problem of our time. At least as an uncaring and immoral drug dealer, I never lied to anyone and told them that they would be more popular, better looking, have a much better time at a party or get the guy or girl of my dreams! I never attempted to manipulate a youth into thinking their identity would be better if they used a powerful narcotic – I just told them that I sold good dope that would get them high.

The advertisers, and the corporate head office, knowingly target youth before they are even old enough to drink to pick out a particular brand within the alcohol industry – to create a brand loyalty so that when they are old enough, or can sneak some, will gravitate to a particular brand by the ‘identity’ associated with the brand. They project young men being able to ride a horse, muscles rippling in their forearms, hair flowing out behind them in the wind, and when they dismount from the horse, all rugged and macho, beautiful women flock around them and find them sexually appealing because they are ‘a bud man’. They project young women in being able to wear a skimpy bikini, be able to slink down to a beach, have not an ounce of fat or a pimple, and some young guy who looks like ‘Leonardo DePunko’ will fall magically in love with the girl because she drinks ‘the silver bullet light’. They spend billions of dollars on these commercials because they work – not because they do not work – and the proof of that is the starling alcohol consumption by this current generation! (more…)